Frank DePalma of Totera discusses Internet marketing changes for 2010 including social media strategies and options.

Now that a new decade is dawning, it is a great time to review your marketing efforts. What worked, what didn’t and what’s changed? The biggest transformation Totera has observed in marketing has been the explosive growth of social media.

Powerful tools such as Facebook, Blogs, and Twitter are changing the way millions of people...<< MORE >>

Donna Winter of Totera shares some tips on how to keep your computer and personal information safe online by avoiding phishing scams and viruses. I see the warnings every day but not everyone is following social media to the extent<< MORE >>

Donna Winter of Totera Web Systems shares an overview of new Google Analytics features.

I feel like I’ve gotten an early holiday gift. If you missed me whining about having to complete a lengthy Google Analytics survey, good. If you caught me whining, I take it back.

It may look like it’s mostly written in Klingon to you but...<< MORE >>

Frank DePalma of Totera Web Systems, a web development and SEO company shares insight on project development decision-making. Should your next website or software app use PHP, ASP, AJAX, JavaScript, Flash, or another technology that you’ve just heard about? Should it be hosted on your LAMP or Windows server, or reside in “The Cloud?” I recently had a friend pursuing his entrepreneurial spirit who wanted advice on how to create a new interactive website. He has a fantastic idea and some basic understanding about current Internet technologies and...<< MORE >>

Donna Winter of Totera Web Systems discusses Seesmic Desktop and TweetDeck Adobe Air applications for Twitter "power users."

The differences between TweetDeck and Seesmic are so minor that it is down to personal aesthetic preference and some minor functionality. The two seem to be in a friendly competition to see who can add the greatest features and functionality as quickly as possible. TweetDeck founder Iain Dodsworth (left) and Seesmic founder Loic Le Meur (right) even made a prank video<< MORE >>

Donna at Totera Web Systems shows you how to load up FireFox so you can see Google search results AND Twitter search results for searched items. Mashable shared that Bing is going to show Twitter results along with regular search results in your browser. The problem is they’re currently being choosy about which Twitterers merit indexing; currently it's only the big Twitter accounts/users...<< MORE >>

If you don’t know what Twitter is stop reading now and switch to this post Twitter Wave.  I was hoping to get through all of the various Twitter tools, apps, add ons, etc in one week but that was a goofy, goofy dream (even though I’m a goddess).  I believe I’ve seen about 10 new Twitter tools introduced just since I began on Monday and I’ve realized this will have to be a multi-part report. Browser add on honesty part one:  I use Mozilla FireFox.  Internet Explorer 8 does have add on capability ...<< MORE >>

A Quick Guide To How We’ll Manage Things Together

There are a million ways to communicate. We call. We email. We send text and instant messages. It can get a bit overwhelming. Projectpath is a web site that’s designed to keep everything in one place. Using this system will…

• Keep all of our communication together over the length of the project
• Organize each step of our process by topic
• Archive all of our progress by date
• Make our project accessible all the time, from any computer ...<< MORE >>

Facebook announced today that now their ads can now be customized for Pages and Events.

One way to quickly compare how it’s going to work is to look at how Facebook already allows you to already interact with other items in your right sidebar: << MORE >>

That’s the question of the day.  Before Facebook’s most recent makeover, I would have said: Not a heck of a lot.  It took me a while to get used to the “new” Facebook but, being me, I jumped right in to figure it out. I now find the differences between Groups and Pages to now be enough to  warrant putting some thought into your choice. Facebook Group I will liken a Group to a club.  It can ...<< MORE >>