Now that a new decade is dawning, it is a great time to review your marketing efforts. What worked, what didn’t and what’s changed? The biggest transformation Totera has observed in marketing has been the explosive growth of social media. Powerful tools such as Facebook, Blogs, and Twitter are changing the way millions of people [...]

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Avoid Getting a Virus, Scammed or Phished

By Donna Winter | Filed in Internet Safety

Yesterday morning I had several invitations from friends to a new Facebook group “WE’RE AGAINST THE 4.99 A MONTH CHARGE FOR FACEBOOK FROM JUNE 30TH 2010″ in my inbox. Nowhere had I heard serious buzz that Facebook was planning to charge for usage and, as most of you know, I’m a little obsessed about current [...]

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7 New Features in Your Google Analytics Account

By Donna Winter | Filed in SEO Tips

I feel like I’ve gotten an early holiday gift. If you missed me whining about having to complete a lengthy Google Analytics survey, good. If you caught me whining, I take it back. It may look like it’s mostly written in Klingon to you but, to me, it looks like a ton of valuable new [...]

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What technology should you use?

By Frank | Filed in Tech Tips

Should your next website or software app use PHP, ASP, AJAX, JavaScript, Flash, or another technology that you’ve just heard about? Should it be hosted on your LAMP or Windows server, or reside in “The Cloud?” I recently had a friend pursuing his entrepreneurial spirit who wanted advice on how to create a new interactive [...]

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To avoid the suspense: Seesmic Desktop has won my heart. To be honest: TweetDeck rocks, too. The differences between TweetDeck and Seesmic are so minor that it is down to personal aesthetic preference and some minor functionality.  The two seem to be in a friendly competition to see who can add the greatest features and [...]

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