In 2011 more than 100 million North American users accessed the web via iPhones and other web-ready devices. Web retailers are no longer able to wait and see how this trend will affect Ecommerce.  In fact, mobile Ecommerce has been a powerful force for some time and I expect the U.S. Ecommerce market as a whole reach the $200 billion range in 2012.

For online retailers an Ecommerce site built specifically for mobile users may have been a value-added feature in the past, but stores that make it difficult to purchase on mobile devices are losing an increasing number of opportunities. Totera customers taking advantage of our Shopsmith Ecommerce shopping cart software already have mobile editions of their storefront. The current version of our shopping cart software comes standard with a mobile site which is automatically deployed to customers using mobile browsers and also gives users the option to explore the standard version of the site if they prefer. Categories, products, and branding remain consistent on both sites and all content, sales, and inventory data is managed within the same easy-to-use control panel.

Online tools like http://www.testiphone.com/ enable you to test how your site performs on mobile devices. If you are serious about your online store, I recommend partnering with an Ecommerce firm that can provide you with the tools, training and marketing required to make your online business a success.

This entry was posted on Monday, January 23rd, 2012 at 9:25 am and is filed under Ecommerce, Totera. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.