Facebook Announces Interactive Ads

Facebook announced yesterday that their ads can now be customized for Pages and Events. 

One way to quickly compare how it’s going to work is to look at how Facebook already allows you to already interact with other items in your right sidebar: 

highlights 

Pages and Events using Facebook Ads will allow for becoming a fan or RSVPing Events, all without leaving the page.  You will also see friends’ interaction with the advertised Page or Event.


Facebook says, “As with all Facebook Ads, you will never pay more than your max bid per click (CPC). Facebook Ads for Pages and for Events cost-per-click (CPC) metric includes clicks on your title, image, or body and clicks on the “Become a Fan” link or “RSVP to this Event” link. It does not include clicks on the friend actions.”

I think this is a brilliant use of an already existing and familiar social format. The fact that they already have “Insights,” Facebook’s analytic tracking of user-to-Page interactivity, which is based on solid user demographics, could make this very informative for advertisers attempting to market themselves in the social networking venue.

Totera has already got an ad using the new format and we'll follow-up with pertinent feedback regarding our experience.


Donna

Totera Web Systems

e-mail Donna

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Posted by Donna Winter at 4 Jun 2009
Categories: Marketing and SEO,Donna Bytes
Tags: Internet Marketing SMO Mashup Facebook
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  • 16 Oct 2009 geek boy wrote:
    Hey, that was interesting,

    I think it would be a whole lot better if you was disable the adds altogether. none of them seem tto be relevant to me and they just seem to annoy me

    Thanks for writing, most people don't bother.
    Reply to this
    1. 16 Oct 2009 Frank DePalma wrote:
      Thanks for responding. Monetizing social media sites is a necessary aspect of any free social media website. In order to pay for all of the time and money that goes into developing,programming and maintaining these sites, the site owners must either charge for the service, or sell ad space. One of the potential benefits of Facebook over most website banner ads is that when a user is logged into Facebook, they know a great deal about the user's interests and so they can personalize the ads relevant to the user instead of just the page content. 

      We have had great success using Facebook advertising as well as Google Adwords and private banner ad systems. From an advertiser point of view, Facebook offers more demographic options and thus highly targeted ads.

      Thanks again for reading our blog!

      Reply to this
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