How strong is your domain name? You’ve spent a lot of time branding your domain. It’s on letterhead, products, emails, and already indexed in search engines. Are you getting the most out of your domain?

What’s in a name? 

It is very important to have a domain that represents your company and ideally contain a keyword or two. I have several domains that we use for promoting services. Our parent domain (Totera.com) is what we brand on our letterhead and emails. But we also utilize keyword-rich domains (PortTownsendWebDesign.com, Seattle-Web-Design-Firms.com) to attract search engines as well as direct visitors to a particular line of business (Seattle-SEO-Marketing.com) and generate quality leads.

Most domain registration companies offer free domain forwarding which gives you even more control over your web site’s incoming traffic. Read about NameGig.com free domain forwarding.

Securing several targeted domain names is an affordable way to help new customers find your site. So make sure your domain is part of your overall SEO strategy.

To learn more about other ways Totera can help market your online presence, check out our SEO and Internet Marketing information.

Best wishes,

~ Frank